BUSINESS DEVELOPMENT EXECUTIVE

About the Role

ECBSE is looking for a Business Development Executive – Campaign Marketing. In this role, you’ll develop and implement national and regional campaigns and conduct audience research define target personas. We’re big believers in brand at ECBSE, and in this role you’ll help expand both the size and scope of our ongoing brand efforts, along with the team and agency partnerships responsible for campaigns. If you’re a strong storyteller with a track record of leading high-impact and out-of-the-box campaigns, we’d love to talk!

Responsibilities and Duties

  • The candidates will report to the respective Manager/ Assistant Manager.
  • The objective of BTL marketing is to generate leads through on-ground activities.
  • We identify potential customer touchpoints, like for e.g. malls, supermarkets, gaming zones, toy stores, departmental stores, etc. and conduct our activity there.
  • In this setup ECBSE’s representatives will interact with parents to generate leads by convincing them to book a free home demo.

Key Qualifications

  • MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs).
  • 3-4 years of planning and strategy experience at top class creative agencies.
  • Experience in marketing mobile apps (app store optimization, mobile advertising) is an advantage.
  • Experience in executing multi-channel marketing campaigns across digital and offline channels (advertising, web, social, influencer marketing, email, in-product, etc.).
  • Deep understanding of written and visual communication and an appreciation for the details.

About ECBSE

ECBSE is an Ed-Tech startup that is obsessed in challenging conventional systems in education by leveraging the power of new-age technologies. We believe each child is unique with distinct learning needs. We are building ECBSE as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. We are a platform which aggregates best teachers of the country and provide them with tools to deliver online lectures to students anytime, anywhere. We are a team full of talented and motivated people. We are looking for equally passionate individuals to join us in making this vision a reality.

How to Apply

  • If you think this profile is tailor-made for you, then write to us at: jobs@ecbse.in

Apply for the job